Our History
Power Diesel Engines and Equipment Trading (PDEE) was founded in 1992 with a vision to provide high-quality industrial parts and components to businesses across the Middle East. What began as a small operation has grown into a global enterprise, serving customers in multiple continents and offering a comprehensive range of products for the construction, mining, agriculture, and power generation sectors.
Our journey has been defined by a commitment to quality, innovation, and customer satisfaction. As we've grown and evolved, these principles have remained at the core of everything we do, guiding our expansion into new markets and product categories.
Our Journey: Key Milestones
Foundation
Power Diesel Engines and Equipment Trading (PDEE) was established in the UAE as a small operation focused on supplying diesel engine parts to local businesses.
Regional Expansion
After establishing a strong reputation in the UAE, PDEE expanded operations to serve the wider GCC region, opening its first international office in Saudi Arabia.
Product Line Expansion
Responding to customer demand, PDEE significantly expanded its product range to include a comprehensive selection of parts for heavy equipment beyond just diesel engines.
New Headquarters
To accommodate our growing team and inventory, PDEE moved to a larger headquarters facility with expanded warehousing capabilities.
International Partnerships
PDEE established strategic partnerships with leading manufacturers in Europe and the Americas, becoming an authorized distributor for several premium brands.
Digital Transformation
Embracing technology, PDEE launched its digital platform, allowing customers to browse inventory, place orders, and track shipments online.
African Market Entry
PDEE expanded into the African market, establishing distribution centers in key countries to serve the growing demand for quality parts in the region.
E-commerce Launch
Adapting to changing market conditions, PDEE introduced a comprehensive e-commerce solution, enabling seamless online ordering and faster deliveries.
Sustainable Operations Initiative
PDEE launched its sustainability program, implementing eco-friendly practices in our operations and offering more environmentally conscious product options.
Our Founder's Vision
PDEE was developed by engineers, with extensive experience in the diesel engine industry. Having recognized the need for reliable parts and equipment suppliers in the region, the founders established the company with a clear vision: to provide high-quality products, exceptional service, and technical expertise that customers could depend on. The founders have a combined experience of over 50 years in the diesel engine industry, and have a deep understanding of the needs of the customers.
This vision continues to drive our operations today, as we've expanded from a small local supplier to a global provider of industrial equipment solutions.
Growth Through Adaptation
Throughout our history, PDEE has demonstrated a remarkable ability to adapt to changing market conditions and customer needs. From expanding our product lines to embracing digital technologies, we've continuously evolved our business to better serve our customers.
This adaptability has been key to our sustained growth and success, allowing us to navigate industry challenges and seize new opportunities as they arise.
Looking to the Future
As we move forward, PDEE remains committed to the values that have guided us since our founding. We continue to invest in new technologies, expand our product offerings, and enhance our services to meet the evolving needs of our customers.
With a focus on sustainability, innovation, and customer satisfaction, we are building on our rich history to create an even stronger future for our company, our employees, and the customers we serve around the world.
Community Involvement
Throughout our history, PDEE has been committed to giving back to the communities in which we operate. From supporting local education initiatives to participating in environmental conservation efforts, we believe in being a responsible corporate citizen and contributing to the well-being of our communities.
Industry Leadership
Over the years, PDEE has established itself as a thought leader in the industrial equipment sector. Our technical experts regularly contribute to industry publications, participate in conferences, and share their knowledge to advance best practices in our field.
This commitment to industry leadership has not only enhanced our reputation but has also allowed us to stay at the forefront of technological developments and industry trends, ensuring that we continue to provide cutting-edge solutions to our customers.
A Legacy of Excellence
As we reflect on our history, we take pride in the reputation for excellence that PDEE has built over the decades. This legacy is the result of the hard work, dedication, and expertise of our team members, past and present, as well as the trust and support of our loyal customers.
We are committed to honoring this legacy as we continue to write new chapters in the PDEE story, always striving to exceed expectations and set new standards for quality and service in our industry.